LACOSTE’S NEW LOOK: After 10 seasons of its “Un Peu d’Air Sur Terre” ad campaign, Lacoste will introduce a new concept under the tag line “Unconventional Chic” in January. The ads feature individual models — including Liya Kebede, Anja Rubik, Jon Kortajarena and Noah Mills — in each iteration, rather than the groups of models that populated the previous ads. Mert Alas and Marcus Piggott shot the new campaign, working for the first time with Lacoste.
“After five years it was time for a change. The previous ads were very product-focused and we felt we needed a campaign that was an affirmation of the brand statement as a whole,” said Christophe Chenut, chief executive officer of Lacoste SA.
via WWD <---for more on this article click here
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