Milan/Padua, May 26, 2011 - Gucci, one of the world’s leading luxury brands, and Safilo, worldwide leader in the premium eyewear sector, announce the launch of a collection of sustainable models.
In August 2011, together Gucci and Safilo will introduce four models made using an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material from natural origins. This acetate has been created in two colours exclusively for Gucci eyewear, flamed Havana with either a red background or a green background, which recall the House’s iconic green-red-green web.
Also in August, the Gucci Eyeweb collection, dedicated to a young and dynamic consumer, who is attentive and sensitive to environmental issues, will include two bio-based sunglasses, in a natural material made from castor-oil seeds. These models feature the same comfort and quality of the best plastic currently employed in the eyewear industry, but contain a large component from natural origins, which in turn helps reduce CO2 emissions from the production process of the material itself.
Within the first six months of 2012 new packaging will follow for this eco-sustainable eyewear, specifically designed to simplify production processes, with the goal of gradually reducing environmental impact. In addition, eyewear catalogues will use FSC certified paper.
Lastly, Gucci and Safilo are working together to create an innovative prototype made from a material alternative to plastic. In this way, they will continue to strive together towards greater sustainability, sharing the human, ethical and social values that have always distinguished them as prestigious Italian luxury companies.
via Safilo
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