Sarah Burton let her imagination run away with her last night with a collection that seemed to want to elevate above and beyond what she has done before. On a pragmatic and business level, the repositioning and new direction for Alexander McQueen’s diffusion line McQ, which showed during London Fashion Week with theatrical fanfare, puts a certain type of pressure on the mainline to soar to new magical heights. On a design level, Burton was perhaps expressing her own take on the subject of beauty – a beauty that need not be tortured or disturbing as per what Lee McQueen might have done. Burton's latest collection for McQueen therefore felt like a breakthrough.
Via DAZED
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