Keep the customer satisfied. Not all e-tailers do it, but in this high-flying holiday season, the best of the best were Amazon.com, Netflix, QVC.com, avon.com, llbean.com, Newegg.com and apple.com.
Those sites scored highest in customer satisfaction during the 2010 holiday season among the nation’s 40 largest brands online, according to the E-Retail Satisfaction Index survey by ForeSee Results.
Falling not far behind were eBay.com, then MusiciansFriend.com, VistaPrint.com, walmart.com and williams-sonoma.com.
ForeSee surveyed 10,000 Americans from Nov. 29 to Dec. 15, centering its queries around a Web site’s content, including visuals, product descriptions and reviews; the quality and availability of the merchandise, and the functionality of the site, meaning how easy it is to navigate and make a purchase.
From all the consumer responses, ForeSee ranked the brands on a scale of 1 to 100. The top 12 sites, cited above, all scored 80 or higher, meaning they provided a superior online experience.
Victoriassecret.com, gap.com, hpshopping.com, jcpcom (Penney’s) and nordstrom.com all registered in the high 70s, meaning they provided a good experience.
However, those needing some work to catch up to the competition were target.com, toysrus.com, blockbuster.com, macy’s.com and sears.com. They all scored lower on the list of 40.
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